About
Our process always begins with a video call to understand your brand and how our work can enhance it. Get to know who 'Cauê Henrique' is and how our methodology can assist you:
We are a brand design studio that believes in human connection.
We believe in human-centered design, which not only connects with the audience's style but also creates lasting connections with customers. We understand that each human being communicates and lives in a unique way, and with this perspective in mind, we create visual identities that appeal to the right audience. Through extensive studies of your brand, we craft designs that express themselves in an appealing manner to the right people.
If your project extends into the digital web sphere, we are ready to bring your online vision to life. In partnership with Studio Murandido, a full-stack programming team, we offer website solutions capable of enhancing your online presence effectively. Count on us to transform your identity not only in design but also into a distinctive digital presence.
What about cauê henrique?
Passionate about art and his own studies, Cauê Henrique is a brand and interface designer. He discovered this passion after, influenced by his father, starting a graphic design course at the young age of 14. This influence didn't come out of nowhere; his father decided to guide him after recognizing Cauê's potential when he independently created a logo for his father's new venture. Now, as the art director of this studio, he transforms studies into memorable identities that effectively communicate with the target audience. Come and discover how the 5 stages of his methodology work.
Imerssion
An experience to "immerse" oneself in the process and comprehend how design will position your brand in the market. Analyses that will assist us in understanding the purpose, the process, and the "reason for being" of your brand. We will analyze who your target audience is, who the competitors are, and how your brand can stand out in the market.
Tune
A collaboration to centralize, balance, and identify the exact path of our journey. A report will be presented summarizing all analyses and findings up to this point. We will engage in an activity to define the visual direction, align expectations, and strategically guide our efforts.
Reason
A flow of ideas materializing effective solutions in shapes, colors, typography, and supporting elements. It's time to bring to life the strategies outlined in previous stages. Through sketches, we will generate a set of ideas aligned with the brand guidelines. Subsequently, we will filter the best options and refine them until we achieve the ideal format.
Manifest
The grand moment to present the results with brand applications and the creative process. With the participation of all partners, we will recap the project's development from the beginning to the central idea. This will enable an understanding of the functionalities and advantages of the new visual system.
Epilogue
Conclusion and file delivery, including the logo and its versions, font, graphic elements, and a manual. We've prepared a package with all deliverables, accompanied by an essential guide for the internal design team and partners. This document provides crucial information for the accurate reproduction of the brand, safeguarding its fundamental characteristics.
Methodology for brands that want to grow.
Methodology, that's the right word to describe the path to success, especially in identity design. It's no coincidence that this is the design area most valued by major brands. We hope this has been enough to guide your perception of our work and make clear the importance of visual identity for your company.