Common Questions
To simplify our work and enhance our clients' understanding, this page has been created with the most common questions about our services.
Visual Identity is a set of elements that visually express the essence of a company, person, service, or event. Comprising colors, typography, and specific shapes, it centers around the logo as its central element, serving as the foundation for all related materials.
Similar to an individual, a company needs its own identity that sets it apart and makes it unique. This not only instills confidence in the customer but also aids in memorability and identification across various brand touchpoints such as business cards, bags, packaging, letterheads, envelopes, among others. Below, we highlight eight reasons why investing in design is crucial for the success of your company:
- Adds Value: Brands with interesting design stand out from the competition, allowing for pricing with higher profit margins.
- Increases Visibility: Brands without design or with inappropriate design risk being overlooked, necessitating additional investments in marketing and advertising.
- Facilitates Purchase: Good design acts as a facilitator, assisting the consumer in the purchasing decision.
- Optimizes Usability: Effective design significantly reduces the learning curve, making interaction more intuitive.
- Builds Identity: Like individuals, brands need a solid identity. Design contributes to the distinctiveness and personality construction of the brand.
- Retains the Target Audience: Attractive design creates identification, encouraging customer loyalty to your brand.
- Credibility: Trust is fundamental, and well-crafted visual communication is the first step in building that trust.
- Credibility: Trust is fundamental, and well-crafted visual communication is the first step in building that trust.
- Facilitates Communication: Well-designed visual identity effectively directs the conversation with the audience, making the implementation of strategies easier and more efficient. first step in building that trust.
Investing in Visual Identity is not just an option but an essential strategy to stand out in the market, build lasting relationships with customers, and strengthen your brand presence.
While the logo is simply a graphic element that symbolizes your company, the Visual Identity design is notably more comprehensive. It goes beyond the logo, incorporating a variety of elements that give personality to the brand, such as colors, typography, icons, textures, patterns, and various other possibilities. Visual Identity is not limited to the graphic aspect alone; it embraces the brand's touchpoints and its entire visual universe. Additionally, it takes into account the current context of the company and its future goals, considering variables and scopes to ensure a coherent and evolving representation of the brand's identity.
The process to hire the service begins with the initial contact, where you share details about your business. Following a feasibility analysis, we schedule a meeting to delve into the necessary information. Next, I present a proposal that includes detailed costs and timelines, automatically transforming into a contract to ensure both parties. Upon accepting the terms, simply sign and return the contract, with a 50% upfront payment of the total project cost serving as a signal to reserve the agreed-upon date.
To facilitate the payment process, we offer the convenience of bank transfer, Pix, or boleto (bank slip). The standard payment method requires a 50% upfront payment, with the remaining amount due upon project presentation. If you prefer to explore installment options via credit card, specific details can be discussed to meet your needs.
After the 50% down payment is made, we will consider the agreement closed, and the date specified in the contract will be reserved. Following this, I will send a second form to gather crucial information for the project, serving as a detailed briefing. This step ensures that the project's specifics are understood and incorporated efficiently, contributing to a development process aligned with your expectations.
The average timeline for delivering a Visual Identity project presentation is approximately 30 days, with potential variations depending on the specific complexity of the project. It's crucial to note that if there are ongoing projects, yours will be queued, as outlined in the proposal. This process is in place to ensure careful and dedicated attention, necessary to provide high-quality results.
No, our service encompasses the creation of the complete Visual Identity project, not limited to just the logo. This includes elements such as colors, typography, icons, textures, patterns, and other visual components that, when combined, build a consistent and distinctive visual representation for your brand.
No, our focus is on developing materials for Visual Identity projects from the beginning. If you're looking for a new project or a complete redesign, we aim to be available to create all visual elements and materials that constitute your brand's identity, such as colors, typography, icons, textures, patterns, and more.
Yes, we do develop websites. We create the prototype for the website design, following the visual identity that has been designed. Registration, hosting, programming, and implementation are carried out in partnership with Studio Murandido. We are committed to providing an online presence that not only reflects your visual identity but also delivers an efficient and engaging experience for users.