Real Limpeza
Quality with responsibilityReal Limpeza is a company specialized in residential, commercial, and industrial cleaning services, including glass cleaning, facades, and post-construction. Behind the objective, the re-design was directed towards a more introverted approach, but not overly serious. Working within this middle ground was essential, considering that the brand serves both B2B and B2C clients. In addition to decisions made for the broader audience, one of the goals was to modernize the company in a striking, appealing, and current manner.
Due to a strong presence on Instagram, it was necessary to create a solution for quick and complementary applications in the brand's designs. Therefore, a pattern of stickers with easy reproduction was created, allowing for the enhancement of some posts and/or necessary applications.
The gradient solved not just one, but two problems at once: communicating with a broad audience and adding the "eye-catching" characteristic, as required in the Tune phase.
Initially, during the Reason stage, the gradient consisted only of shades of blue. However, to meet the need to be more attention-grabbing, it was decided to add the color orange, providing the highlight that was missing.
The redesign of Real Limpeza was essential in defining the new phase of the company. Guiding the brand's renewal, not only visually but also in the intangible characteristics of this new stage.
